Gifted
overview
Gifted is a Shopify app that makes e-gifting more personalized and special. During my internship, I conducted interviews with merchants to research what they wanted in a feature customization dashboard. Using Figma, I created these wireframes of that dashboard, including logo selection, fonts, and colors. Merchants can update the left-hand side and the right-hand side is a live preview. The customization is available for Gifted emails and popup.
Timeline
May 2021 - Ongoing
Role
User Research, Prototyping, Product Manager
The Problem
How can Gifted merchants easily change the colors, fonts, and text of the Gifted emails and popup?
Research
Interviews
Emailed 50+ merchants for feedback regarding customization
Conducted five 30-minute interviews with merchants currently using Gifted
Pain points
Need a way to change colors, fonts, and text of Gifted emails and popup to match store’s branding
Need an intuitive dashboard that provides easy manipulation of features
